Celebrating Women’s Influence in PR and Marketing
This Women’s Month, we explore the vital role women play in PR and marketing, shaping strategies, leading campaigns, and driving the industry forward.
Are You a Brand or a Broadcaster: Why Conversation Beats Content in the Attention Economy
In today’s attention economy, brands win not by posting more, but by starting real conversations. Discover why connection beats content — and how to build it.
Brand Voice beyond Templates: Using Community Engagement to Bring Brand Voice to Life
Brand voice shouldn’t stop at scheduled posts. Learn how authentic replies, human conversation and thoughtful community management bring your brand voice to life beyond templates — deepening engagement, building loyalty and turning followers into true advocates.
Coca-Cola X Tyla “Bliss”: Selling Lifestyle And Emotion, Not Just The Product
The days of simply showcasing a product’s features are over, especially when targeting the youth. Coca-Cola understands this. Instead of emphasizing the drink itself, the brand sells the values and emotions associated with the drink. These emotional cues resonate with youth, who are actively seeking connection and individuality in the fast-paced, digital world.
Maybelline X Nandos: Cross-Industry Branding Done Right
Unusual brand collaborations work because they spark curiosity and start conversations. They are unique, bold, unexpected and newsworthy. However, for these collaborations to work, they must be approached with thoughtfulness and be crafted in a way that complements the brands and allows each one to shine. Maybelline and Nando’s managed to strike the balance perfectly by addressing the real pain point: beauty lovers struggling with smudging lipstick when having to eat messy meals.
How Damson Idris’ Met Gala Look Promoted A Movie: 5 Tactics On Creating Buzz For Your Brand
If there is one thing Damson Idris’s MET Gala appearance taught us, it is how to turn a red carpet moment into a strategic marketing opportunity.
