How Crocs Expanded Its Brand Beyond Footwear
Crocs has stepped beyond footwear with its SLBS collaboration, launching customizable phone cases that merge fashion, tech, and cultural relevance. Learn how this strategic brand extension drives engagement, amplifies reach, and keeps Crocs culturally current.
Your First Audience Is Internal: Why Great Communication Starts Inside the Building
Great communication starts inside. Discover why engaging employees first is the key to stronger campaigns, trust, and lasting brand impact.
Celebrating Women’s Influence in PR and Marketing
This Women’s Month, we explore the vital role women play in PR and marketing, shaping strategies, leading campaigns, and driving the industry forward.
Are You a Brand or a Broadcaster: Why Conversation Beats Content in the Attention Economy
In today’s attention economy, brands win not by posting more, but by starting real conversations. Discover why connection beats content — and how to build it.
Scent-sational: Rare Beauty’s OOH Pre-Launch Campaign for Rare Eau de Parfum
Discover how Rare Beauty transformed fragrance marketing with an innovative sensory OOH campaign, blending real-world experiences and digital engagement to create buzz ahead of launch.
The Power of Legacy Artist-Centric Brand Collaborations in Repositioning Legacy Brands.
How Converse’s artist-centric collaboration with Charli XCX reinvents a legacy brand for the modern generation, blending culture, creativity, and authentic fan engagement.
CSR Done Right: How Netflix’s ScreenCraft Programme Builds Trust and Differentiates the Brand
Netflix’s ScreenCraft Pathway shows how CSR can do more than charity — it can build trust, nurture South African creative talent, and help a global brand stay culturally relevant, authentic, and meaningfully differentiated from competitors.
PR Beyond the City: Rethinking Communication Strategies for Rural and Disadvantaged Audiences
Too many PR campaigns stop at city borders. This blog explores why reaching rural and disadvantaged audiences matters, and how culturally rooted, human‑centred strategies can create deeper, lasting impact across Africa.
The New Gatekeepers: How Algorithms Decide What We See and Why This Matters for Brands
Algorithms have quietly replaced editors as today’s gatekeepers, deciding what content gets seen and shared. Discover why this matters for brands, how authenticity and engagement drive reach, and what strategies help break through the noise in a feed‑driven world.
Brand Voice beyond Templates: Using Community Engagement to Bring Brand Voice to Life
Brand voice shouldn’t stop at scheduled posts. Learn how authentic replies, human conversation and thoughtful community management bring your brand voice to life beyond templates — deepening engagement, building loyalty and turning followers into true advocates.
Why Every HR Department Needs a PR Mindset
Explore how HR and PR overlap, and why modern HR teams must embrace storytelling and communication strategy to strengthen brand reputation.
Beyond The Screen: How the Chi Tea After show Turns Viewers into A Loyal Community
Discover how The Chi Aftershow turns casual viewers into a loyal community and why companion content builds deeper fan engagement and keeps conversations alive beyond the screen.
Hard Work, Soft Life: Nasty C’s Strategic Approach to Fan Engagement
South African rapper Nasty C redefines fan engagement through authenticity and relatability. Discover how his YouTube series turns hard work into meaningful connection.
Remembering Diogo Jota - A Legacy of Talent, Tenacity and Authenticity
Remembering Diogo Jota - the beloved Liverpool forward whose talent, humility and authenticity left a lasting legacy. This tribute explores his life, career and the powerful impact of staying true to yourself when building a personal brand.
From Meltdowns to Mastery - The Worst Media Interviews of All Time and Why Media Training Matters
From painful celebrity interviews to PR disasters, poor preparation can ruin a reputation. Here's how media training helps you show up ready, calm, and in control.
Is the Durban July a Marketing Goldmine for Brands?
The Durban July is more than a horse race. From fashion and fame to influencer power and brand exposure, here’s how your brand can make an impact at South Africa’s biggest social event.
Communications Fatigue: Are Audiences Tuning Out Your Brand?
The average person is exposed to between 4000 and 10000 brand messages every single day. From billboards and banner ads to emails and Instagram stories, it’s a constant hum of “look at me”. No wonder so many of us have stopped paying attention.
This is the new age of communications fatigue – a state where audiences become numb, disengaged, or even actively resistant to branded content. It’s not that people hate your brand. They’re just tired of being talked at rather than with.
Ai Craves Chicken, South Africa Craves Culture: Inside KFC’s Wildest Marketing Move Yet
In a bold blend of advertising, tech innovation and futuristic storytelling, KFC has come up with one of its most unexpected marketing moves yet. At the center? An AI Assistant that craves chicken as much as the nation craves connection.
How Canva Disrupted Traditional OOH Advertising And Why It Worked
For years, out-of-home (OOH) advertising has been defined by polished visuals, catchy slogans and big ad budgets. But Canva ‘s latest OOH Campaign flipped the script, reminding us of how far creativity can go in refreshing a saturated advertising medium.
Sweet, Shiny & Glazed: Inside The Vaseline X Krispy Kreme Campaign
In a world where beauty and food trends collide on our screens, Krispy Kreme and Vaseline proved one powerful truth: engaging consumers' senses sells. But unlike many brand collaborations, this one was not about edible skincare or doughnut-scented lotion; it was a symbolic celebration of shine. With Vaseline’s launch of their Cera-Glow Moisturizer, a skincare lotion that promises dewy, radiant skin, the brand partnered with Krispy Kreme to visually portray the iconic glaze of the beloved doughnuts. The shared element? A glossy, glazed look.
