Remembering Diogo Jota - A Legacy of Talent, Tenacity and Authenticity
Remembering Diogo Jota - the beloved Liverpool forward whose talent, humility and authenticity left a lasting legacy. This tribute explores his life, career and the powerful impact of staying true to yourself when building a personal brand.
Communications Fatigue: Are Audiences Tuning Out Your Brand?
The average person is exposed to between 4000 and 10000 brand messages every single day. From billboards and banner ads to emails and Instagram stories, it’s a constant hum of “look at me”. No wonder so many of us have stopped paying attention.
This is the new age of communications fatigue – a state where audiences become numb, disengaged, or even actively resistant to branded content. It’s not that people hate your brand. They’re just tired of being talked at rather than with.
Sweet, Shiny & Glazed: Inside The Vaseline X Krispy Kreme Campaign
In a world where beauty and food trends collide on our screens, Krispy Kreme and Vaseline proved one powerful truth: engaging consumers' senses sells. But unlike many brand collaborations, this one was not about edible skincare or doughnut-scented lotion; it was a symbolic celebration of shine. With Vaseline’s launch of their Cera-Glow Moisturizer, a skincare lotion that promises dewy, radiant skin, the brand partnered with Krispy Kreme to visually portray the iconic glaze of the beloved doughnuts. The shared element? A glossy, glazed look.
Reclaiming The Narrative: How Shaka Ilembe Is Transforming African Storytelling
As Shaka rises to the throne in the highly anticipated second season of Shaka iLembe, so does a new era of authentic African storytelling, one told by and for Africans. Within the local media and PR landscape, this moment marks a move towards reclaiming and owning our narratives, proving that cultural authenticity can lead to commercial success. The launch of the new season was one for the books, highlighting Zulu heritage and culture in all its grandeur.
Navigating Publicity Campaigns for Legacy-Driven Brands
Legacy isn’t just about the past – it is about what you choose to carry forward. For brands with rich histories, running a publicity campaign means walking the tightrope between traditional and transformation. These legacy driven brands are built on trust, heritage, and consistency – but that same heritage can become a burden if its not actively and meaningfully evolved. The challenge is real: How do you stay visible and relevant without diluting the values that made your brand iconic?
Coca-Cola X Tyla “Bliss”: Selling Lifestyle And Emotion, Not Just The Product
The days of simply showcasing a product’s features are over, especially when targeting the youth. Coca-Cola understands this. Instead of emphasizing the drink itself, the brand sells the values and emotions associated with the drink. These emotional cues resonate with youth, who are actively seeking connection and individuality in the fast-paced, digital world.
Maybelline X Nandos: Cross-Industry Branding Done Right
Unusual brand collaborations work because they spark curiosity and start conversations. They are unique, bold, unexpected and newsworthy. However, for these collaborations to work, they must be approached with thoughtfulness and be crafted in a way that complements the brands and allows each one to shine. Maybelline and Nando’s managed to strike the balance perfectly by addressing the real pain point: beauty lovers struggling with smudging lipstick when having to eat messy meals.
How Damson Idris’ Met Gala Look Promoted A Movie: 5 Tactics On Creating Buzz For Your Brand
If there is one thing Damson Idris’s MET Gala appearance taught us, it is how to turn a red carpet moment into a strategic marketing opportunity.
