Remembering Diogo Jota - A Legacy of Talent, Tenacity and Authenticity
Remembering Diogo Jota - the beloved Liverpool forward whose talent, humility and authenticity left a lasting legacy. This tribute explores his life, career and the powerful impact of staying true to yourself when building a personal brand.
From Meltdowns to Mastery - The Worst Media Interviews of All Time and Why Media Training Matters
From painful celebrity interviews to PR disasters, poor preparation can ruin a reputation. Here's how media training helps you show up ready, calm, and in control.
Is the Durban July a Marketing Goldmine for Brands?
The Durban July is more than a horse race. From fashion and fame to influencer power and brand exposure, here’s how your brand can make an impact at South Africa’s biggest social event.
Communications Fatigue: Are Audiences Tuning Out Your Brand?
The average person is exposed to between 4000 and 10000 brand messages every single day. From billboards and banner ads to emails and Instagram stories, it’s a constant hum of “look at me”. No wonder so many of us have stopped paying attention.
This is the new age of communications fatigue – a state where audiences become numb, disengaged, or even actively resistant to branded content. It’s not that people hate your brand. They’re just tired of being talked at rather than with.
Ai Craves Chicken, South Africa Craves Culture: Inside KFC’s Wildest Marketing Move Yet
In a bold blend of advertising, tech innovation and futuristic storytelling, KFC has come up with one of its most unexpected marketing moves yet. At the center? An AI Assistant that craves chicken as much as the nation craves connection.
How Canva Disrupted Traditional OOH Advertising And Why It Worked
For years, out-of-home (OOH) advertising has been defined by polished visuals, catchy slogans and big ad budgets. But Canva ‘s latest OOH Campaign flipped the script, reminding us of how far creativity can go in refreshing a saturated advertising medium.
Sweet, Shiny & Glazed: Inside The Vaseline X Krispy Kreme Campaign
In a world where beauty and food trends collide on our screens, Krispy Kreme and Vaseline proved one powerful truth: engaging consumers' senses sells. But unlike many brand collaborations, this one was not about edible skincare or doughnut-scented lotion; it was a symbolic celebration of shine. With Vaseline’s launch of their Cera-Glow Moisturizer, a skincare lotion that promises dewy, radiant skin, the brand partnered with Krispy Kreme to visually portray the iconic glaze of the beloved doughnuts. The shared element? A glossy, glazed look.
Reclaiming The Narrative: How Shaka Ilembe Is Transforming African Storytelling
As Shaka rises to the throne in the highly anticipated second season of Shaka iLembe, so does a new era of authentic African storytelling, one told by and for Africans. Within the local media and PR landscape, this moment marks a move towards reclaiming and owning our narratives, proving that cultural authenticity can lead to commercial success. The launch of the new season was one for the books, highlighting Zulu heritage and culture in all its grandeur.
Navigating Publicity Campaigns for Legacy-Driven Brands
Legacy isn’t just about the past – it is about what you choose to carry forward. For brands with rich histories, running a publicity campaign means walking the tightrope between traditional and transformation. These legacy driven brands are built on trust, heritage, and consistency – but that same heritage can become a burden if its not actively and meaningfully evolved. The challenge is real: How do you stay visible and relevant without diluting the values that made your brand iconic?
From Events To Experiences: 6 Essential Lessons From Tudum 2025 For Brands
Netflix TUDUM 2025 was more than a celebration of storytelling, it was a masterclass on how brands can curate immersive experiences for their audiences. For brands planning pop-up activations, product launches, or exclusive showcases, TUDUM 2025 offered a compelling blueprint for transforming events into unforgettable experiences. Here are six key lessons brands can adapt from Netflix’s playbook.
When The Lights Go Out: Communication Lessons From Johannesburg’s Power Failure
In moments of crisis, the flow of accurate and clear communication is crucial. It is a powerful tool that assists organizations in maintaining order, reassuring the public, and leading them through tough times. The recent Johannesburg outage serves as an example of how communication can impact crisis resolution.
Virtual Events Are Here to Stay: How to Make Yours Feel Human in a Digital World
Despite their benefits, virtual events often feel flat. We’ve all experienced Zoom/Teams fatigue, where every webinar blends into the next. The lack of eye contact, spontaneous conversation, and real emotional energy makes it easy for participants to tune out. Here are some tips on how to make your event feel more human.
What the 2025 Edelman Trust Barometer Means for Your Public Relations Strategy
Published annually, the Edelman Trust Barometer is one of the most anticipated reports in the communications industry. It surveys many people across different countries, capturing how trust is built, lost, and maintained across sectors. And in an age where misinformation, AI generated content, and institutional fatigue are at an all-time high; trust is not just a simple thing to have – it is the battleground for brand relevance and reputation. This blog breaks down the biggest takeaways from the 2025 Trust Barometer and explores what they mean for your PR strategy this year.
Coca-Cola X Tyla “Bliss”: Selling Lifestyle And Emotion, Not Just The Product
The days of simply showcasing a product’s features are over, especially when targeting the youth. Coca-Cola understands this. Instead of emphasizing the drink itself, the brand sells the values and emotions associated with the drink. These emotional cues resonate with youth, who are actively seeking connection and individuality in the fast-paced, digital world.
Maybelline X Nandos: Cross-Industry Branding Done Right
Unusual brand collaborations work because they spark curiosity and start conversations. They are unique, bold, unexpected and newsworthy. However, for these collaborations to work, they must be approached with thoughtfulness and be crafted in a way that complements the brands and allows each one to shine. Maybelline and Nando’s managed to strike the balance perfectly by addressing the real pain point: beauty lovers struggling with smudging lipstick when having to eat messy meals.
How Damson Idris’ Met Gala Look Promoted A Movie: 5 Tactics On Creating Buzz For Your Brand
If there is one thing Damson Idris’s MET Gala appearance taught us, it is how to turn a red carpet moment into a strategic marketing opportunity.
Africa Is Not A Country: Why Authentic Representation In Campaigns Matters
To the world, Africa Day marks the founding of the African Union. It is a time to celebrate by acknowledging our continent's progress while reflecting upon the ongoing challenges we face in the global landscape. For marketers, it is an opportunity to examine how our beautiful continent is portrayed in marketing and media. Are our campaigns leaning towards the outdated stereotypes of Africa being tribal, violent, or underdeveloped? Or are we actively progressing in reshaping the perceptions?
The Myth of “Going Viral”: Why Brands Should Build Credibility, Not Just Chasing Clicks
In every brainstorm session, on every content calendar, there’s that one hopeful suggestion: “Let’s make this go viral.” It’s the holy grail for marketers – a piece of content that explodes across the internet, racks up millions of views, and earns overnight fame. Brands obsess over shares, likes, and view counts, convinced that virality is the fastest route to relevance.
The Rise of Purpose-Driven Branding: How Companies Are Building Trust in a Sceptical World
In a world where information travels fast, people are now more aware and critical of brands than ever before. Consumers today look beyond just products or services; they seek out brands that align with their own values and stand for something greater. This shift has given rise to "purpose-driven branding," where brands establish a deeper connection by showcasing their commitment to a purpose, whether it's social impact, environmental responsibility, or supporting local communities. But what does purpose-driven branding actually mean, and why has it become so important in recent years?
SAFTAs 2024: Honouring South African Film and Television Excellence
This past weekend, the South African Film and Television Awards (SAFTAs) took centre stage, celebrating the achievements of our nation’s finest filmmakers, actors, and industry professionals. Established in 2005 with guidance from the National Film and Video Foundation of South Africa (NFVF), the SAFTAs have become a symbol of excellence, dedication, and innovation in South African film and television. The awards continue to recognize the best in local entertainment, celebrating those who capture South Africa's stories with heart and authenticity.
