Tourism Month 2026 and the New Battle for South Africa’s Story (Copy)
September has always asked South Africa to look at itself more closely. It is the month of heritage, culture, memory, identity and belonging. It is also Tourism Month, which makes it one of the most important periods on the national calendar for anyone who cares about how South Africa is seen, experienced and spoken about.
Coral Communications Launches in Zimbabwe
Coral Communications has officially launched in Zimbabwe, marking a new chapter for our agency and a deeper commitment to helping African brands tell stronger stories, build trust and compete with confidence.
Headquartered in Harare with nationwide reach, Coral Communications Zimbabwe has been created to support Zimbabwean businesses, regional companies and international brands entering or operating in the market. This move is personal, strategic and deeply aligned with who we are as an agency.
Durban July 2026 and the Business of Cultural Relevance
The 2026 Durban July showed why South African brands need more than visibility. They need cultural relevance, PR strategy and memorable brand experiences.
Facebook Spotlights African Cinema in 'Made by Africa, Loved by the World' Campaign
Facebook’s 2026 “Made by Africa, Loved by the World” campaign spotlights African cinema through a five-part vodcast series featuring top filmmakers from Nigeria and South Africa, celebrating Africa Day and global African storytelling.
IShowSpeed’s Visit to South Africa: A Powerful Moment for Brand and Influencer Marketing
IShowSpeed’s visit to South Africa highlights the power of authentic influencer marketing, cultural storytelling and Gen Z engagement. Explore how this shows how creators can outperform traditional advertising and reshape global brand perception.
“Namaste Mumbai”: Tyla Makes Waves in India
A deep dive into Tyla’s debut performance in Mumbai and her strategic collaboration with designer Nancy Tyagi. How cultural storytelling, cross-market visibility and fashion partnerships can drive impactful PR and marketing outcomes.
South African Star Landing Big Roles: Warren Masemola in the Rats a Witcher Tale
A spotlight on Warren Masemola’s rise from South African screens to Netflix’s The Rats: A Witcher Tale. And a deep dive into what his global casting teaches brands about strategic celebrity partnerships and influencer marketing in today’s PR landscape.
Year End Spotify Wrapped 2025: What’s Your Top Song or Artist This Year?
Spotify Wrapped 2025 shows how personalized storytelling, shareable visuals, and interactive features create emotional connections, social buzz and global PR impact.
Red Cherry and Tears Drive Stand Together to Fight GBV.
Learn how Red Cherry Foundation and TEARS Drive are addressing gender-based and digital violence during the 16 Days of Activism and why business involvement matters.
From Pain to Possibility: Panado’s Simple but Bold Campaign
A look at Panado’s “From Pain to Possibility” campaign and how storytelling, emotional connection and purpose-driven branding are helping the trusted South African pain relief brand strengthen visibility, credibility and long-term consumer loyalty.
Glam. Style. Flash! Fashion at Miss Universe 2025
Explore the standout fashion, national costumes and couture moments from Miss Universe 2025 and discover why this year’s pageant created powerful PR and marketing opportunities for designers, stylists and creatives worldwide.
Dive Deep on Brand Strategy: Johnnie Walker’s Focus on Individual Pursuits.
Johnnie Walker refreshes its ‘Keep Walking’ campaign with a focus on personal progress and cultural relevance, connecting with a new generation while honouring its legacy.
BYD Continues to Accelerate Change: A Powerful Celebration of Partnership
BYD Auto South Africa’s partnership with the Adopt-a-School Foundation supports education, empowers young learners and builds long-term community impact while reinforcing the brand’s commitment to sustainability and social responsibility.
When Tech Meets Strategy: Coca-Cola Launches Its 2025 AI-Generated Christmas Ad
Coca-Cola’s 2025 AI-generated Christmas ad sparks debate. Explore the pros, cons and lessons for brands balancing innovation in marketing.
Collaborating for a Good Cause: From Plastic to Portrait – Meet the Juju Campaign
Explore how the Juju Campaign and Re.Bag.Re.Use transform plastic waste into art while showcasing the power of PR and marketing in building impactful, sustainable brands.
PepsiCo’s Bold Rebrand: What the New Global Identity Means for Modern Brands
PepsiCo just unveiled its first major rebrand in 25 years and the strategy behind it says a lot about the future of branding. Here’s what the shift means for PR, marketing and modern brands.
Spooky Season, Smart Strategy: What Starbucks Can Teach Us about PR and Engagement
Learn how Starbucks used the Sour Apple Frappuccino to create a standout Halloween campaign through FOMO-driven marketing, social engagement, and strong PR messaging. Learn what your brand can apply to boost visibility and customer loyalty.
Global Brand, Local Launch: Why Adidas’s China-First Pet Collection Is a Smart PR Move
Adidas is bringing its Originals line to pets with a China-first launch that blends culture, lifestyle, and smart PR. What started as a niche idea quickly turned into global buzz, showing how local strategies can make a worldwide impact.
Castle Milk Stout x SA Artists Revive Heritage Through “Songs To Savour”: Collaboration as a perfect marketing strategy
Castle Milk Stout’s Songs To Savour campaign brings African heritage to life through music and storytelling with top South African artists. It’s a celebration of culture that connects audiences, preserves tradition, and makes marketing meaningful.
Africa’s Biggest Marketing Conference: The Nedbank IMC – Marketing is Business
The Nedbank IMC 2025 brought together over 3,300 marketers and business leaders from across Africa to explore why marketing is business. Discover key takeaways on strategic partnerships, purpose-driven branding, and the future of marketing in Africa.
