The Importance of Mental Health in the Workplace to Boost Productivity: SADAG Launches #GoGreenChallenge
SADAG’s #GoGreenChallenge encourages workplaces to promote mental health. Discover how companies can improve employee wellbeing, engagement, productivity, and strengthen their brand reputation.
Instagram’s Rings: How Recognizing Creativity Strengthens Brand Connection
Discover how Instagram’s Rings award celebrates authentic creativity and builds community—and what brands can learn to boost loyalty and cultural relevance.
The Rise of Edutainment: Teaching as the New Marketing
Edutainment is bridging learning and branding, showing that audiences respond when education meets engagement. Learn how brands are turning teaching into powerful marketing, creating value while building trust.
Gudgu’s Rise in the Beverage Industry – The Sugar-Free Revolution Sweeping South Africa
Discover how Gudgu grew from a small Pretoria side hustle into one of South Africa’s leading sugar-free beverage brands through innovative marketing, strategic PR, digital engagement, and strong retail partnerships that turned a local idea into a national success story.
Why Short-Form Video Is Redefining Brand Communication
Explore how short-form content is transforming brand communication. Learn how brands like Duolingo, Nike, Crocs, and Nando’s capture attention, tell authentic stories, and build meaningful connections.
October: Breast Cancer Awareness Month
A reflection of Breast Cancer Awareness Month: explore how organisations can go beyond ribbons and campaigns to educate, support, and create meaningful impact, turning awareness into action.
Reflecting on South Africa’s 2025 Heritage Day: Bringing Heritage to Life
South Africa’s 2025 Heritage Day showcased the spirit of ubuntu through music, food, culture, and community. From traditional braais to national events, the celebration highlighted unity in diversity, offering powerful lessons for brands on authentic storytelling and connection.
Netflix x AB InBev: Next-Gen Brand Partnership in Action
Explore how Netflix and AB InBev are redefining brand partnerships with a global collaboration that blends in-show product placements, co-branded packaging, live events, and immersive experiences.
The Rise of Visual Intelligence: How Brands Are Winning with Design-First Marketing
Learn the power of Visual Intelligence in marketing, how brands like Rhode Beauty and The Summer I Turned Pretty are using visuals, from infographics to carousels, to engage audiences and drive strategy.
Beyond the Runway: How GUESS’ Caffè Pop-Up Is Redefining Fashion Week Experiences
Discover how GUESS used Caffè GUESS to debut products, engage VIPs, and connect with the public at NYFW. Learn how experiential marketing builds buzz and brand loyalty.
Zoho: The Productivity Shift Your Business Didn’t Know It Needed
Learn how Zoho helps businesses boost productivity with an all-in-one, affordable suite that streamlines collaboration, CRM, finance, and more.
How Crocs Expanded Its Brand Beyond Footwear
Crocs has stepped beyond footwear with its SLBS collaboration, launching customizable phone cases that merge fashion, tech, and cultural relevance. Learn how this strategic brand extension drives engagement, amplifies reach, and keeps Crocs culturally current.
Your First Audience Is Internal: Why Great Communication Starts Inside the Building
Great communication starts inside. Discover why engaging employees first is the key to stronger campaigns, trust, and lasting brand impact.
Celebrating Women’s Influence in PR and Marketing
This Women’s Month, we explore the vital role women play in PR and marketing, shaping strategies, leading campaigns, and driving the industry forward.
Are You a Brand or a Broadcaster: Why Conversation Beats Content in the Attention Economy
In today’s attention economy, brands win not by posting more, but by starting real conversations. Discover why connection beats content — and how to build it.
Scent-sational: Rare Beauty’s OOH Pre-Launch Campaign for Rare Eau de Parfum
Discover how Rare Beauty transformed fragrance marketing with an innovative sensory OOH campaign, blending real-world experiences and digital engagement to create buzz ahead of launch.
The Power of Legacy Artist-Centric Brand Collaborations in Repositioning Legacy Brands.
How Converse’s artist-centric collaboration with Charli XCX reinvents a legacy brand for the modern generation, blending culture, creativity, and authentic fan engagement.
CSR Done Right: How Netflix’s ScreenCraft Programme Builds Trust and Differentiates the Brand
Netflix’s ScreenCraft Pathway shows how CSR can do more than charity — it can build trust, nurture South African creative talent, and help a global brand stay culturally relevant, authentic, and meaningfully differentiated from competitors.
PR Beyond the City: Rethinking Communication Strategies for Rural and Disadvantaged Audiences
Too many PR campaigns stop at city borders. This blog explores why reaching rural and disadvantaged audiences matters, and how culturally rooted, human‑centred strategies can create deeper, lasting impact across Africa.
The New Gatekeepers: How Algorithms Decide What We See and Why This Matters for Brands
Algorithms have quietly replaced editors as today’s gatekeepers, deciding what content gets seen and shared. Discover why this matters for brands, how authenticity and engagement drive reach, and what strategies help break through the noise in a feed‑driven world.
