BYD Continues to Accelerate Change: A Powerful Celebration of Partnership
BYD Auto South Africa’s partnership with the Adopt-a-School Foundation supports education, empowers young learners and builds long-term community impact while reinforcing the brand’s commitment to sustainability and social responsibility.
When Tech Meets Strategy: Coca-Cola Launches Its 2025 AI-Generated Christmas Ad
Coca-Cola’s 2025 AI-generated Christmas ad sparks debate. Explore the pros, cons and lessons for brands balancing innovation in marketing.
Collaborating for a Good Cause: From Plastic to Portrait – Meet the Juju Campaign
Explore how the Juju Campaign and Re.Bag.Re.Use transform plastic waste into art while showcasing the power of PR and marketing in building impactful, sustainable brands.
PepsiCo’s Bold Rebrand: What the New Global Identity Means for Modern Brands
PepsiCo just unveiled its first major rebrand in 25 years and the strategy behind it says a lot about the future of branding. Here’s what the shift means for PR, marketing and modern brands.
Spooky Season, Smart Strategy: What Starbucks Can Teach Us about PR and Engagement
Learn how Starbucks used the Sour Apple Frappuccino to create a standout Halloween campaign through FOMO-driven marketing, social engagement, and strong PR messaging. Learn what your brand can apply to boost visibility and customer loyalty.
Global Brand, Local Launch: Why Adidas’s China-First Pet Collection Is a Smart PR Move
Adidas is bringing its Originals line to pets with a China-first launch that blends culture, lifestyle, and smart PR. What started as a niche idea quickly turned into global buzz, showing how local strategies can make a worldwide impact.
Castle Milk Stout x SA Artists Revive Heritage Through “Songs To Savour”: Collaboration as a perfect marketing strategy
Castle Milk Stout’s Songs To Savour campaign brings African heritage to life through music and storytelling with top South African artists. It’s a celebration of culture that connects audiences, preserves tradition, and makes marketing meaningful.
Africa’s Biggest Marketing Conference: The Nedbank IMC – Marketing is Business
The Nedbank IMC 2025 brought together over 3,300 marketers and business leaders from across Africa to explore why marketing is business. Discover key takeaways on strategic partnerships, purpose-driven branding, and the future of marketing in Africa.
Lights, Camera, Action: Netflix's Bad Influencer Takes Over Sandton!
Discover how Netflix’s Bad Influencer launch in Sandton combined influencer marketing, TikTok live engagement, and a high-profile event to create buzz. Learn PR and marketing strategies brands, macro and micro-influencers can apply to increase visibility, engagement, and audience reach.
The Importance of Mental Health in the Workplace to Boost Productivity: SADAG Launches #GoGreenChallenge
SADAG’s #GoGreenChallenge encourages workplaces to promote mental health. Discover how companies can improve employee wellbeing, engagement, productivity, and strengthen their brand reputation.
Instagram’s Rings: How Recognizing Creativity Strengthens Brand Connection
Discover how Instagram’s Rings award celebrates authentic creativity and builds community—and what brands can learn to boost loyalty and cultural relevance.
The Rise of Edutainment: Teaching as the New Marketing
Edutainment is bridging learning and branding, showing that audiences respond when education meets engagement. Learn how brands are turning teaching into powerful marketing, creating value while building trust.
Gudgu’s Rise in the Beverage Industry – The Sugar-Free Revolution Sweeping South Africa
Discover how Gudgu grew from a small Pretoria side hustle into one of South Africa’s leading sugar-free beverage brands through innovative marketing, strategic PR, digital engagement, and strong retail partnerships that turned a local idea into a national success story.
Why Short-Form Video Is Redefining Brand Communication
Explore how short-form content is transforming brand communication. Learn how brands like Duolingo, Nike, Crocs, and Nando’s capture attention, tell authentic stories, and build meaningful connections.
October: Breast Cancer Awareness Month
A reflection of Breast Cancer Awareness Month: explore how organisations can go beyond ribbons and campaigns to educate, support, and create meaningful impact, turning awareness into action.
Reflecting on South Africa’s 2025 Heritage Day: Bringing Heritage to Life
South Africa’s 2025 Heritage Day showcased the spirit of ubuntu through music, food, culture, and community. From traditional braais to national events, the celebration highlighted unity in diversity, offering powerful lessons for brands on authentic storytelling and connection.
Netflix x AB InBev: Next-Gen Brand Partnership in Action
Explore how Netflix and AB InBev are redefining brand partnerships with a global collaboration that blends in-show product placements, co-branded packaging, live events, and immersive experiences.
The Rise of Visual Intelligence: How Brands Are Winning with Design-First Marketing
Learn the power of Visual Intelligence in marketing, how brands like Rhode Beauty and The Summer I Turned Pretty are using visuals, from infographics to carousels, to engage audiences and drive strategy.
Beyond the Runway: How GUESS’ Caffè Pop-Up Is Redefining Fashion Week Experiences
Discover how GUESS used Caffè GUESS to debut products, engage VIPs, and connect with the public at NYFW. Learn how experiential marketing builds buzz and brand loyalty.
Zoho: The Productivity Shift Your Business Didn’t Know It Needed
Learn how Zoho helps businesses boost productivity with an all-in-one, affordable suite that streamlines collaboration, CRM, finance, and more.
