A Coffee Brand Experience Connecting Young Women with Film Careers
Client industry: Food and beverage, entertainment and career development
Project context: Johannesburg, South Africa
Audience: Young women interested in film and television
Overview
A coffee brand and an actress collaborated on a community experience centred on career guidance and conversation.
Coral Communications Approach
Coral Communications devised and delivered an activation combining coffee tasting, personalised beverage pairings and practical insights into a career in acting.
Services Delivered
Influencer partnership and brand activation
Impact
The activation brought the brand into a relevant community setting and gave aspiring performers an opportunity to learn and connect.
