Frequently Asked Questions
Coral Communications FAQs
1. What services does Coral Communications offer?
We are an award-winning, full-service PR and marketing agency based in South Africa, delivering data-driven strategies that align with your business goals. Our core offerings include:
Public Relations & Media Relations
Digital Marketing & Paid Advertising (Google, LinkedIn, Meta)
Influencer Marketing & Thought-Leadership Positioning
Content Creation & Copywriting
Media Training & Spokesperson Coaching
Events & Experiential Activations
Reputation Management & Crisis Communications
Stakeholder Engagement & Internal Communications
Each service is underpinned by thorough measurement frameworks to ensure tangible return on investment.
2. How do you ensure our PR and marketing strategies deliver measurable results?
Every campaign starts with clear key performance indicators such as brand awareness, media impressions, lead generation, social engagement or event attendance. We deploy advanced analytics and custom reporting dashboards to track progress in real time. Monthly performance reviews include data insights and optimisation recommendations to ensure your investment drives growth and aligns with strategic objectives.
3. Which industries do you specialise in?
We possess extensive experience across:
FMCG and retail
Technology and fintech
Healthcare and life sciences
Hospitality and tourism
Corporate and professional services
Non-profit and NGOs
Education and training
Our sector expertise combined with local knowledge of African and global markets enables us to craft culturally resonant campaigns that deliver impact.
4. What is your approach to influencer marketing?
Our influencer marketing is built on authenticity and relevance. We identify micro and macro influencers whose audiences align with your brand, negotiate performance-based partnerships and produce integrated content campaigns. This approach amplifies reach, drives engagement and fosters genuine brand advocacy.
5. Do you manage paid advertising campaigns?
Yes. Our digital specialists design and optimise multi-platform paid campaigns on Google Ads, LinkedIn Ads and Meta (Facebook and Instagram). We conduct audience segmentation, A/B testing and continuous bid optimisation to maximise click-through rates, reduce cost per lead and drive qualified traffic that converts.
6. Can you provide media training and spokesperson coaching?
Certainly. Our media training workshops equip executives with on-camera confidence, message discipline and effective interview techniques. Through mock interviews, tailored briefing materials and feedback sessions, we prepare your spokespeople to handle press conferences, broadcast segments, podcasts and crisis scenarios with authority.
7. How do you measure the success of events and activations?
Event metrics include registration versus attendance rates, on-site engagement such as surveys, social mentions and hashtag performance, lead capture, sponsorship return on investment and post-event sentiment analysis. We also track digital amplification via livestream views, video replays and media coverage, providing a comprehensive report that highlights successes and areas for improvement.
8. What is your pricing model?
We offer flexible retainer-based packages starting from ZAR7 500/ US$450 per month, tailored to scope and complexity. Retainers cover strategic planning, content production, media engagement and performance reporting. For one-off projects such as product launches or crisis communications, we provide project-based fees with clear deliverables and timelines. All proposals include transparent pricing and invoicing terms.
9. How do I get started with Coral Communications?
Discovery call to discuss your goals, challenges and budget
Proposal and scope document outlining strategy, deliverables, timelines and pricing
Onboarding and kick-off with immersion sessions, stakeholder interviews and research
Execution and reporting with regular performance reviews
Please contact us via our website’s Contact page or email info@coralcommunications.agency to schedule your consultation.
10. Do you work with international clients?
Yes. While headquartered in Johannesburg, South Africa, we partner with brands across Africa, the UK, the USA and beyond. Our multicultural team and global network enable us to deliver localised campaigns in multiple languages, ensuring African excellence resonates on the world stage.
FAQs for Public Relations, Marketing and Events
1. What is public relations and why is it important?
Public relations (PR) involves managing your brand’s reputation through earned media coverage, strategic storytelling and stakeholder engagement. Effective PR builds credibility, enhances brand visibility and strengthens trust with customers, investors, the media, and local communities.
2. How does Public Relations differ from Marketing?
Marketing focuses on paid channels such as advertising and promotions to drive sales. PR leverages free coverage such as press releases, media pitches and influencer endorsements to shape public perception. Together, PR and marketing form an integrated communications strategy that maximises reach and impact.
3. What is content marketing and how can it benefit my brand?
Content marketing is the creation and distribution of valuable, relevant material such as blog posts, white papers and videos to attract and engage your target audience. By positioning your brand as an industry authority, content marketing drives organic traffic, generates leads and nurtures customer loyalty.
4. How do I measure the return on investment of my marketing campaigns?
Marketing ROI is calculated by comparing campaign revenue or value against total costs. Key metrics include conversion rate, cost per acquisition, customer lifetime value and return on ad spend. Regular analytics reporting helps optimise budgets and maximise performance.
5. What budget should I allocate for PR and marketing?
Budgets vary by industry, company size and objectives. As a rule of thumb, businesses often allocate 5-10% of annual revenue to marketing, with 20-30% of that earmarked for PR and events. A strategic approach ensures cost-effective campaigns with measurable outcomes.
6. How long does it take to see results from PR and marketing?
Digital marketing such as paid search and social ads can deliver results within days or weeks. PR and content marketing, which rely on earned coverage and SEO, generally show measurable impact in three to six months. Event ROI can be assessed immediately through attendance and leads, and over the following quarter through sales conversions.
7. What are the key steps in planning a successful corporate event?
Define objectives and budget
Secure venue, catering, A/V and permits
Develop programme and confirm speakers
Promote through email marketing, PR, social media and paid advertising
Manage on-site logistics and attendee experience
Follow up with surveys, share highlights and track lead conversions
8. How can I boost attendance and engagement at my events?
Use targeted email invites, social media campaigns with event hashtags and early-bird incentives. Interactive elements such as live polls, Q&A sessions and experiential booths also enhance engagement and satisfaction.
9. Which marketing channels should I focus on for my business?
Select channels based on your audience:
B2B: LinkedIn Ads, industry publications and webinars
B2C: Facebook and Instagram Ads, influencer collaborations and content marketing
Local: Google My Business, community events and local media relations
A diversified, data-driven approach ensures you reach prospects where they spend their time.
10. What trends are shaping digital marketing in 2025?
AI-driven personalisation through machine learning
Short-form video content such as TikTok-style clips and Instagram Reels
Voice search optimisation for smart speakers and voice assistants
Privacy-first advertising with contextual targeting as third-party cookies phase out
Sustainability and purpose marketing that resonate with modern consumers
