An Organic Influencer Campaign for a Versatile Fashion Brand
Client industry: Fashion
Project context: African-inspired apparel, evening wear and casual collections
Audience: Fashion consumers and lifestyle audiences
Overview
A fashion brand wanted audiences to see the versatility of its clothing and accessories.
Coral Communications Approach
Coral Communications selected and managed an influencer couple for a three-month campaign, coordinating photography, videography and campaign delivery.
Services Delivered
Influencer marketing, photography and videography
Impact
The campaign generated organic audience interactions and new customer enquiries without paid promotion.
