Communications Strategy for a Zimbabwean Healthcare Group
Client industry: Healthcare
Project context: Client based in Zimbabwe; local and diaspora audiences
Audience: Zimbabwean audiences at home and abroad
Overview
A Zimbabwean healthcare group needed a coordinated approach to marketing, PR and communications.
Coral Communications Approach
Coral Communications developed strategies addressing both local audiences and Zimbabweans in the diaspora.
Services Delivered
Marketing, PR and communications strategy
Impact
The strategies gave the group a coordinated approach to stakeholder engagement and brand communications.
