Crisis Preparedness and Influencer Marketing in Women's Health
Client industry: Women's health and wellness
Project context: South Africa
Audience: Women's health and wellness audiences
Overview
A health brand needed preparation for reputation risks alongside audience engagement.
Coral Communications Approach
Coral Communications developed a crisis communications plan and delivered influencer campaign work.
Services Delivered
Crisis communications planning and influencer marketing
Impact
The engagement combined a documented approach to crisis preparedness with audience engagement around women's health and wellness.
