Cross-Border PR and Events for a UK Memorial Initiative
Client industry: Civic engagement, heritage and sport
Project context: UK-based initiative; campaign delivery in South Africa
Audience: Sports supporters, civic stakeholders, sponsors and community participants
Overview
A UK civic memorial initiative needed awareness and support through a South African campaign.
Coral Communications Approach
Coral Communications coordinated a three-day programme with a press conference, cocktail reception, children's coaching clinic, gala dinner and fan engagements, working with sports talent, sponsors and partners.
Services Delivered
PR, events, talent partnerships and sponsorships
Impact
The campaign brought civic, sporting and community audiences together around the memorial initiative through coordinated PR and events.
