Launch Communications for an E-Hailing Service
Client industry: Mobility and transport
Project context: Market-entry campaign
Audience: Prospective riders and digital audiences
Overview
An e-hailing service required a coordinated introduction to the market.
Coral Communications Approach
Coral Communications delivered a launch campaign combining event planning and management, PR, marketing and social conversation activity.
Services Delivered
Launch strategy, events, PR and marketing
Impact
The campaign supported awareness of the service and interest in its market entry.
