National Media Relations for a Copyright Organisation
Client industry: Copyright and creative rights
Project context: South Africa
Audience: Creative professionals, rights holders and the wider public
Overview
An organisation representing copyright interests wanted to increase understanding of the rights of creative professionals.
Coral Communications Approach
Coral Communications delivered PR and media relations to communicate the organisation's advocacy and explain copyright issues.
Services Delivered
PR and media relations
Impact
The work secured national broadcast exposure and brought the organisation's advocacy to wider audiences.
