Podcast and Talent Partnerships Around International Rugby
Client industry: Sports media and podcasts
Project context: South Africa programme; online audiences
Audience: Rugby supporters and digital sports audiences
Overview
A rugby podcast formed part of an international player's South African engagement programme.
Coral Communications Approach
Coral Communications incorporated a recording with international rugby talent. Long-form conversations and short clips extended the experience to online audiences.
Services Delivered
Podcast and talent partnerships
Impact
The wider podcast campaign reported 71 million short-form views, 1.2 million long-form views, 2.6 million interactions and 49,000 new followers in September 2026. These are wider campaign figures, not results attributed solely to Coral Communications' contribution.
