Red Cherry and Tears Drive Stand Together to Fight GBV.
Gender based violence is a critical topic in South Africa it is good to see foundations take a stand and raising their voices against the pandemic. Red cherry foundation has partnered with the tears drive to fight against gender-based violence on the 16 days of activism against gender-based violence the focus being mainly on online abuse on women and children theme being “end digital violence against all women and children”.
The collaboration aims to raise awareness, provide practical support, restore hope, and drive meaningful change across South Africa to end the GBV crisis. The goal for the 16 Days of Activism Against Gender-Based Violence campaign was to pack 4,000 Hope Bags for distribution to Family Violence, Child Protection, and Sexual Offences units, shelters, and Thuthuzela Care Centres across the country.
Now in this blog we will highlight the impact of participating in this activation for the community and how it will affect the businesses and brands that decide to get involved and help stop GBV.
Key PR Focus and Objectives
1. Raise Widespread Awareness About GBV: Greater awareness helps create a shared understanding and strengthens community responsibility to prevent and respond to GBV.
2. Move audiences from awareness to action: Awareness alone is not enough, meaningful change happens when people take concrete steps to prevent GBV
3. Centre the experiences of those affected by GBV: People connect emotionally when they understand real human experiences. Centring survivors helps reduce stigma and empowers others to seek help.
4. Ensure the public knows where and how to get help: People cannot seek help if they don’t know it exists. Clear information can save lives and ensure faster, safer interventions.
5. Provides access to FREE Crisis Intervention: Free crisis intervention allows survivors to get immediate help, especially those who cannot afford private support or are isolated due to financial control, one of the most common forms of GBV.
Why Sponsoring the Foundation Matters for Brands
1. Enhanced Corporate Image
Supporting GBV-related causes positions the business as socially responsible and ethically driven. It strengthens public trust and can help differentiate the brand from competitors.
2. Positive Media and Public Relations
Participation often leads to media coverage, social media engagement, and recognition from NGOs, government agencies, and community groups.
3. Improved Customer Loyalty
Consumers, especially younger generations tend to support brands aligned with social justice and human rights.
4. Attracting Investors
Investors increasingly evaluate Environmental, Social, and Governance performance. GBV-related initiatives contribute strongly to the “Social” component.
5. Reduced Legal Risks
Promoting anti-violence and anti-harassment policies can decrease the likelihood of workplace misconduct and lawsuits.
6. Higher Productivity
When employees feel safe, both at work and at home they perform better. Supporting GBV awareness contributes indirectly to reducing absenteeism and stress-related issues.
Conclusion
Initiatives like these are important in the world we are living in where safety is scarce, standing together and fighting for change makes a huge difference. The partnership between Red Cherry and Tears drive will help a lot of people and raise awareness to many.
PR and Marketing are important for business but also for spreading awareness about things that troubling the nation making people aware of the problem and act on it to bring change, that’s why Coral CommunicationS is here to make sure very voice is heard, every movement is seen and every step is taken accordingly.
