CSR Done Right: How Netflix’s ScreenCraft Programme Builds Trust and Differentiates the Brand
Netflix’s ScreenCraft Pathway shows how CSR can do more than charity — it can build trust, nurture South African creative talent, and help a global brand stay culturally relevant, authentic, and meaningfully differentiated from competitors.
PR Beyond the City: Rethinking Communication Strategies for Rural and Disadvantaged Audiences
Too many PR campaigns stop at city borders. This blog explores why reaching rural and disadvantaged audiences matters, and how culturally rooted, human‑centred strategies can create deeper, lasting impact across Africa.
Reclaiming The Narrative: How Shaka Ilembe Is Transforming African Storytelling
As Shaka rises to the throne in the highly anticipated second season of Shaka iLembe, so does a new era of authentic African storytelling, one told by and for Africans. Within the local media and PR landscape, this moment marks a move towards reclaiming and owning our narratives, proving that cultural authenticity can lead to commercial success. The launch of the new season was one for the books, highlighting Zulu heritage and culture in all its grandeur.
Africa Is Not A Country: Why Authentic Representation In Campaigns Matters
To the world, Africa Day marks the founding of the African Union. It is a time to celebrate by acknowledging our continent's progress while reflecting upon the ongoing challenges we face in the global landscape. For marketers, it is an opportunity to examine how our beautiful continent is portrayed in marketing and media. Are our campaigns leaning towards the outdated stereotypes of Africa being tribal, violent, or underdeveloped? Or are we actively progressing in reshaping the perceptions?
