Collaborating for a Good Cause: From Plastic to Portrait – Meet the Juju Campaign
Explore how the Juju Campaign and Re.Bag.Re.Use transform plastic waste into art while showcasing the power of PR and marketing in building impactful, sustainable brands.
How Crocs Expanded Its Brand Beyond Footwear
Crocs has stepped beyond footwear with its SLBS collaboration, launching customizable phone cases that merge fashion, tech, and cultural relevance. Learn how this strategic brand extension drives engagement, amplifies reach, and keeps Crocs culturally current.
The Power of Legacy Artist-Centric Brand Collaborations in Repositioning Legacy Brands.
How Converse’s artist-centric collaboration with Charli XCX reinvents a legacy brand for the modern generation, blending culture, creativity, and authentic fan engagement.
