Dive Deep on Brand Strategy: Johnnie Walker’s Focus on Individual Pursuits.
Johnnie Walker refreshes its ‘Keep Walking’ campaign with a focus on personal progress and cultural relevance, connecting with a new generation while honouring its legacy.
Spooky Season, Smart Strategy: What Starbucks Can Teach Us about PR and Engagement
Learn how Starbucks used the Sour Apple Frappuccino to create a standout Halloween campaign through FOMO-driven marketing, social engagement, and strong PR messaging. Learn what your brand can apply to boost visibility and customer loyalty.
