PepsiCo’s Bold Rebrand: What the New Global Identity Means for Modern Brands
PepsiCo just unveiled its first major rebrand in 25 years and the strategy behind it says a lot about the future of branding. Here’s what the shift means for PR, marketing and modern brands.
Instagram’s Rings: How Recognizing Creativity Strengthens Brand Connection
Discover how Instagram’s Rings award celebrates authentic creativity and builds community—and what brands can learn to boost loyalty and cultural relevance.
The Rise of Edutainment: Teaching as the New Marketing
Edutainment is bridging learning and branding, showing that audiences respond when education meets engagement. Learn how brands are turning teaching into powerful marketing, creating value while building trust.
Gudgu’s Rise in the Beverage Industry – The Sugar-Free Revolution Sweeping South Africa
Discover how Gudgu grew from a small Pretoria side hustle into one of South Africa’s leading sugar-free beverage brands through innovative marketing, strategic PR, digital engagement, and strong retail partnerships that turned a local idea into a national success story.
