Are You a Brand or a Broadcaster: Why Conversation Beats Content in the Attention Economy
In today’s attention economy, brands win not by posting more, but by starting real conversations. Discover why connection beats content — and how to build it.
Brand Voice beyond Templates: Using Community Engagement to Bring Brand Voice to Life
Brand voice shouldn’t stop at scheduled posts. Learn how authentic replies, human conversation and thoughtful community management bring your brand voice to life beyond templates — deepening engagement, building loyalty and turning followers into true advocates.
Why Every HR Department Needs a PR Mindset
Explore how HR and PR overlap, and why modern HR teams must embrace storytelling and communication strategy to strengthen brand reputation.
Beyond The Screen: How the Chi Tea After show Turns Viewers into A Loyal Community
Discover how The Chi Aftershow turns casual viewers into a loyal community and why companion content builds deeper fan engagement and keeps conversations alive beyond the screen.
The Myth of “Going Viral”: Why Brands Should Build Credibility, Not Just Chasing Clicks
In every brainstorm session, on every content calendar, there’s that one hopeful suggestion: “Let’s make this go viral.” It’s the holy grail for marketers – a piece of content that explodes across the internet, racks up millions of views, and earns overnight fame. Brands obsess over shares, likes, and view counts, convinced that virality is the fastest route to relevance.
The Rise of Purpose-Driven Branding: How Companies Are Building Trust in a Sceptical World
In a world where information travels fast, people are now more aware and critical of brands than ever before. Consumers today look beyond just products or services; they seek out brands that align with their own values and stand for something greater. This shift has given rise to "purpose-driven branding," where brands establish a deeper connection by showcasing their commitment to a purpose, whether it's social impact, environmental responsibility, or supporting local communities. But what does purpose-driven branding actually mean, and why has it become so important in recent years?
