
Gudgu’s Rise in the Beverage Industry – The Sugar-Free Revolution Sweeping South Africa
Discover how Gudgu grew from a small Pretoria side hustle into one of South Africa’s leading sugar-free beverage brands through innovative marketing, strategic PR, digital engagement, and strong retail partnerships that turned a local idea into a national success story.

Why Short-Form Video Is Redefining Brand Communication
Explore how short-form content is transforming brand communication. Learn how brands like Duolingo, Nike, Crocs, and Nando’s capture attention, tell authentic stories, and build meaningful connections.