
Is the Durban July a Marketing Goldmine for Brands?
The Durban July is more than a horse race. From fashion and fame to influencer power and brand exposure, here’s how your brand can make an impact at South Africa’s biggest social event.

Ai Craves Chicken, South Africa Craves Culture: Inside KFC’s Wildest Marketing Move Yet
In a bold blend of advertising, tech innovation and futuristic storytelling, KFC has come up with one of its most unexpected marketing moves yet. At the center? An AI Assistant that craves chicken as much as the nation craves connection.

From Events To Experiences: 6 Essential Lessons From Tudum 2025 For Brands
Netflix TUDUM 2025 was more than a celebration of storytelling, it was a masterclass on how brands can curate immersive experiences for their audiences. For brands planning pop-up activations, product launches, or exclusive showcases, TUDUM 2025 offered a compelling blueprint for transforming events into unforgettable experiences. Here are six key lessons brands can adapt from Netflix’s playbook.