When Tech Meets Strategy: Coca-Cola Launches Its 2025 AI-Generated Christmas Ad
Coca-Cola’s 2025 AI-generated Christmas ad sparks debate. Explore the pros, cons and lessons for brands balancing innovation in marketing.
Castle Milk Stout x SA Artists Revive Heritage Through “Songs To Savour”: Collaboration as a perfect marketing strategy
Castle Milk Stout’s Songs To Savour campaign brings African heritage to life through music and storytelling with top South African artists. It’s a celebration of culture that connects audiences, preserves tradition, and makes marketing meaningful.
Gudgu’s Rise in the Beverage Industry – The Sugar-Free Revolution Sweeping South Africa
Discover how Gudgu grew from a small Pretoria side hustle into one of South Africa’s leading sugar-free beverage brands through innovative marketing, strategic PR, digital engagement, and strong retail partnerships that turned a local idea into a national success story.
