Celebrating Women’s Influence in PR and Marketing
This Women’s Month, we explore the vital role women play in PR and marketing, shaping strategies, leading campaigns, and driving the industry forward.
Scent-sational: Rare Beauty’s OOH Pre-Launch Campaign for Rare Eau de Parfum
Discover how Rare Beauty transformed fragrance marketing with an innovative sensory OOH campaign, blending real-world experiences and digital engagement to create buzz ahead of launch.
How Canva Disrupted Traditional OOH Advertising And Why It Worked
For years, out-of-home (OOH) advertising has been defined by polished visuals, catchy slogans and big ad budgets. But Canva ‘s latest OOH Campaign flipped the script, reminding us of how far creativity can go in refreshing a saturated advertising medium.
Navigating the Shifting Trends: What We Can Learn from Adidas' Strategy
The world of fashion and consumer products is fast-paced and dynamic. What’s hot today might be cold tomorrow, and brands must constantly evolve to stay relevant. One current example of this in the retail sector is Adidas' iconic Samba and Gazelle sneakers. These terrace-style shoes have been central to Adidas' sales boost over the past year, particularly as rival Nike has faced challenges. However, as analysts predict, the trend surrounding these shoes won’t last forever, forcing Adidas to navigate the decline while maintaining its momentum.
Coral Communications Introduces Thoughtfluence: A Revolutionary Approach to Influencer Marketing for Social Impact & Change
Coral Communications, an award-winning public relations and marketing agency, is thrilled to announce the launch of Thoughtfluence, a ground-breaking influencer marketing offering designed to harness the power of influence for inspiring positive change and action.
