The Rise of Edutainment: Teaching as the New Marketing
Edutainment is bridging learning and branding, showing that audiences respond when education meets engagement. Learn how brands are turning teaching into powerful marketing, creating value while building trust.
Netflix x AB InBev: Next-Gen Brand Partnership in Action
Explore how Netflix and AB InBev are redefining brand partnerships with a global collaboration that blends in-show product placements, co-branded packaging, live events, and immersive experiences.
The Rise of Visual Intelligence: How Brands Are Winning with Design-First Marketing
Learn the power of Visual Intelligence in marketing, how brands like Rhode Beauty and The Summer I Turned Pretty are using visuals, from infographics to carousels, to engage audiences and drive strategy.
Scent-sational: Rare Beauty’s OOH Pre-Launch Campaign for Rare Eau de Parfum
Discover how Rare Beauty transformed fragrance marketing with an innovative sensory OOH campaign, blending real-world experiences and digital engagement to create buzz ahead of launch.
The New Gatekeepers: How Algorithms Decide What We See and Why This Matters for Brands
Algorithms have quietly replaced editors as today’s gatekeepers, deciding what content gets seen and shared. Discover why this matters for brands, how authenticity and engagement drive reach, and what strategies help break through the noise in a feed‑driven world.
Hard Work, Soft Life: Nasty C’s Strategic Approach to Fan Engagement
South African rapper Nasty C redefines fan engagement through authenticity and relatability. Discover how his YouTube series turns hard work into meaningful connection.
Navigating the Shifting Trends: What We Can Learn from Adidas' Strategy
The world of fashion and consumer products is fast-paced and dynamic. What’s hot today might be cold tomorrow, and brands must constantly evolve to stay relevant. One current example of this in the retail sector is Adidas' iconic Samba and Gazelle sneakers. These terrace-style shoes have been central to Adidas' sales boost over the past year, particularly as rival Nike has faced challenges. However, as analysts predict, the trend surrounding these shoes won’t last forever, forcing Adidas to navigate the decline while maintaining its momentum.
