Is the Durban July a Marketing Goldmine for Brands?
The Durban July is more than a horse race. From fashion and fame to influencer power and brand exposure, here’s how your brand can make an impact at South Africa’s biggest social event.
Ai Craves Chicken, South Africa Craves Culture: Inside KFC’s Wildest Marketing Move Yet
In a bold blend of advertising, tech innovation and futuristic storytelling, KFC has come up with one of its most unexpected marketing moves yet. At the center? An AI Assistant that craves chicken as much as the nation craves connection.
How Canva Disrupted Traditional OOH Advertising And Why It Worked
For years, out-of-home (OOH) advertising has been defined by polished visuals, catchy slogans and big ad budgets. But Canva ‘s latest OOH Campaign flipped the script, reminding us of how far creativity can go in refreshing a saturated advertising medium.
Sweet, Shiny & Glazed: Inside The Vaseline X Krispy Kreme Campaign
In a world where beauty and food trends collide on our screens, Krispy Kreme and Vaseline proved one powerful truth: engaging consumers' senses sells. But unlike many brand collaborations, this one was not about edible skincare or doughnut-scented lotion; it was a symbolic celebration of shine. With Vaseline’s launch of their Cera-Glow Moisturizer, a skincare lotion that promises dewy, radiant skin, the brand partnered with Krispy Kreme to visually portray the iconic glaze of the beloved doughnuts. The shared element? A glossy, glazed look.
Reclaiming The Narrative: How Shaka Ilembe Is Transforming African Storytelling
As Shaka rises to the throne in the highly anticipated second season of Shaka iLembe, so does a new era of authentic African storytelling, one told by and for Africans. Within the local media and PR landscape, this moment marks a move towards reclaiming and owning our narratives, proving that cultural authenticity can lead to commercial success. The launch of the new season was one for the books, highlighting Zulu heritage and culture in all its grandeur.
From Events To Experiences: 6 Essential Lessons From Tudum 2025 For Brands
Netflix TUDUM 2025 was more than a celebration of storytelling, it was a masterclass on how brands can curate immersive experiences for their audiences. For brands planning pop-up activations, product launches, or exclusive showcases, TUDUM 2025 offered a compelling blueprint for transforming events into unforgettable experiences. Here are six key lessons brands can adapt from Netflix’s playbook.
Coca-Cola X Tyla “Bliss”: Selling Lifestyle And Emotion, Not Just The Product
The days of simply showcasing a product’s features are over, especially when targeting the youth. Coca-Cola understands this. Instead of emphasizing the drink itself, the brand sells the values and emotions associated with the drink. These emotional cues resonate with youth, who are actively seeking connection and individuality in the fast-paced, digital world.
Maybelline X Nandos: Cross-Industry Branding Done Right
Unusual brand collaborations work because they spark curiosity and start conversations. They are unique, bold, unexpected and newsworthy. However, for these collaborations to work, they must be approached with thoughtfulness and be crafted in a way that complements the brands and allows each one to shine. Maybelline and Nando’s managed to strike the balance perfectly by addressing the real pain point: beauty lovers struggling with smudging lipstick when having to eat messy meals.
How Damson Idris’ Met Gala Look Promoted A Movie: 5 Tactics On Creating Buzz For Your Brand
If there is one thing Damson Idris’s MET Gala appearance taught us, it is how to turn a red carpet moment into a strategic marketing opportunity.
Africa Is Not A Country: Why Authentic Representation In Campaigns Matters
To the world, Africa Day marks the founding of the African Union. It is a time to celebrate by acknowledging our continent's progress while reflecting upon the ongoing challenges we face in the global landscape. For marketers, it is an opportunity to examine how our beautiful continent is portrayed in marketing and media. Are our campaigns leaning towards the outdated stereotypes of Africa being tribal, violent, or underdeveloped? Or are we actively progressing in reshaping the perceptions?
