Lights, Camera, Action: Netflix's Bad Influencer Takes Over Sandton!
Discover how Netflix’s Bad Influencer launch in Sandton combined influencer marketing, TikTok live engagement, and a high-profile event to create buzz. Learn PR and marketing strategies brands, macro and micro-influencers can apply to increase visibility, engagement, and audience reach.
Netflix x AB InBev: Next-Gen Brand Partnership in Action
Explore how Netflix and AB InBev are redefining brand partnerships with a global collaboration that blends in-show product placements, co-branded packaging, live events, and immersive experiences.
CSR Done Right: How Netflix’s ScreenCraft Programme Builds Trust and Differentiates the Brand
Netflix’s ScreenCraft Pathway shows how CSR can do more than charity — it can build trust, nurture South African creative talent, and help a global brand stay culturally relevant, authentic, and meaningfully differentiated from competitors.
From Events To Experiences: 6 Essential Lessons From Tudum 2025 For Brands
Netflix TUDUM 2025 was more than a celebration of storytelling, it was a masterclass on how brands can curate immersive experiences for their audiences. For brands planning pop-up activations, product launches, or exclusive showcases, TUDUM 2025 offered a compelling blueprint for transforming events into unforgettable experiences. Here are six key lessons brands can adapt from Netflix’s playbook.
