Spooky Season, Smart Strategy: What Starbucks Can Teach Us about PR and Engagement
Learn how Starbucks used the Sour Apple Frappuccino to create a standout Halloween campaign through FOMO-driven marketing, social engagement, and strong PR messaging. Learn what your brand can apply to boost visibility and customer loyalty.
Castle Milk Stout x SA Artists Revive Heritage Through “Songs To Savour”: Collaboration as a perfect marketing strategy
Castle Milk Stout’s Songs To Savour campaign brings African heritage to life through music and storytelling with top South African artists. It’s a celebration of culture that connects audiences, preserves tradition, and makes marketing meaningful.
Lights, Camera, Action: Netflix's Bad Influencer Takes Over Sandton!
Discover how Netflix’s Bad Influencer launch in Sandton combined influencer marketing, TikTok live engagement, and a high-profile event to create buzz. Learn PR and marketing strategies brands, macro and micro-influencers can apply to increase visibility, engagement, and audience reach.
Gudgu’s Rise in the Beverage Industry – The Sugar-Free Revolution Sweeping South Africa
Discover how Gudgu grew from a small Pretoria side hustle into one of South Africa’s leading sugar-free beverage brands through innovative marketing, strategic PR, digital engagement, and strong retail partnerships that turned a local idea into a national success story.
