CSR Done Right: How Netflix’s ScreenCraft Programme Builds Trust and Differentiates the Brand
Netflix’s ScreenCraft Pathway shows how CSR can do more than charity — it can build trust, nurture South African creative talent, and help a global brand stay culturally relevant, authentic, and meaningfully differentiated from competitors.
PR Beyond the City: Rethinking Communication Strategies for Rural and Disadvantaged Audiences
Too many PR campaigns stop at city borders. This blog explores why reaching rural and disadvantaged audiences matters, and how culturally rooted, human‑centred strategies can create deeper, lasting impact across Africa.
Brand Voice beyond Templates: Using Community Engagement to Bring Brand Voice to Life
Brand voice shouldn’t stop at scheduled posts. Learn how authentic replies, human conversation and thoughtful community management bring your brand voice to life beyond templates — deepening engagement, building loyalty and turning followers into true advocates.
Why Every HR Department Needs a PR Mindset
Explore how HR and PR overlap, and why modern HR teams must embrace storytelling and communication strategy to strengthen brand reputation.
Beyond The Screen: How the Chi Tea After show Turns Viewers into A Loyal Community
Discover how The Chi Aftershow turns casual viewers into a loyal community and why companion content builds deeper fan engagement and keeps conversations alive beyond the screen.
Hard Work, Soft Life: Nasty C’s Strategic Approach to Fan Engagement
South African rapper Nasty C redefines fan engagement through authenticity and relatability. Discover how his YouTube series turns hard work into meaningful connection.
Remembering Diogo Jota - A Legacy of Talent, Tenacity and Authenticity
Remembering Diogo Jota - the beloved Liverpool forward whose talent, humility and authenticity left a lasting legacy. This tribute explores his life, career and the powerful impact of staying true to yourself when building a personal brand.
From Meltdowns to Mastery - The Worst Media Interviews of All Time and Why Media Training Matters
From painful celebrity interviews to PR disasters, poor preparation can ruin a reputation. Here's how media training helps you show up ready, calm, and in control.
Communications Fatigue: Are Audiences Tuning Out Your Brand?
The average person is exposed to between 4000 and 10000 brand messages every single day. From billboards and banner ads to emails and Instagram stories, it’s a constant hum of “look at me”. No wonder so many of us have stopped paying attention.
This is the new age of communications fatigue – a state where audiences become numb, disengaged, or even actively resistant to branded content. It’s not that people hate your brand. They’re just tired of being talked at rather than with.
Ai Craves Chicken, South Africa Craves Culture: Inside KFC’s Wildest Marketing Move Yet
In a bold blend of advertising, tech innovation and futuristic storytelling, KFC has come up with one of its most unexpected marketing moves yet. At the center? An AI Assistant that craves chicken as much as the nation craves connection.
Sweet, Shiny & Glazed: Inside The Vaseline X Krispy Kreme Campaign
In a world where beauty and food trends collide on our screens, Krispy Kreme and Vaseline proved one powerful truth: engaging consumers' senses sells. But unlike many brand collaborations, this one was not about edible skincare or doughnut-scented lotion; it was a symbolic celebration of shine. With Vaseline’s launch of their Cera-Glow Moisturizer, a skincare lotion that promises dewy, radiant skin, the brand partnered with Krispy Kreme to visually portray the iconic glaze of the beloved doughnuts. The shared element? A glossy, glazed look.
Reclaiming The Narrative: How Shaka Ilembe Is Transforming African Storytelling
As Shaka rises to the throne in the highly anticipated second season of Shaka iLembe, so does a new era of authentic African storytelling, one told by and for Africans. Within the local media and PR landscape, this moment marks a move towards reclaiming and owning our narratives, proving that cultural authenticity can lead to commercial success. The launch of the new season was one for the books, highlighting Zulu heritage and culture in all its grandeur.
Navigating Publicity Campaigns for Legacy-Driven Brands
Legacy isn’t just about the past – it is about what you choose to carry forward. For brands with rich histories, running a publicity campaign means walking the tightrope between traditional and transformation. These legacy driven brands are built on trust, heritage, and consistency – but that same heritage can become a burden if its not actively and meaningfully evolved. The challenge is real: How do you stay visible and relevant without diluting the values that made your brand iconic?
When The Lights Go Out: Communication Lessons From Johannesburg’s Power Failure
In moments of crisis, the flow of accurate and clear communication is crucial. It is a powerful tool that assists organizations in maintaining order, reassuring the public, and leading them through tough times. The recent Johannesburg outage serves as an example of how communication can impact crisis resolution.
What the 2025 Edelman Trust Barometer Means for Your Public Relations Strategy
Published annually, the Edelman Trust Barometer is one of the most anticipated reports in the communications industry. It surveys many people across different countries, capturing how trust is built, lost, and maintained across sectors. And in an age where misinformation, AI generated content, and institutional fatigue are at an all-time high; trust is not just a simple thing to have – it is the battleground for brand relevance and reputation. This blog breaks down the biggest takeaways from the 2025 Trust Barometer and explores what they mean for your PR strategy this year.
Coca-Cola X Tyla “Bliss”: Selling Lifestyle And Emotion, Not Just The Product
The days of simply showcasing a product’s features are over, especially when targeting the youth. Coca-Cola understands this. Instead of emphasizing the drink itself, the brand sells the values and emotions associated with the drink. These emotional cues resonate with youth, who are actively seeking connection and individuality in the fast-paced, digital world.
Navigating the Shifting Trends: What We Can Learn from Adidas' Strategy
The world of fashion and consumer products is fast-paced and dynamic. What’s hot today might be cold tomorrow, and brands must constantly evolve to stay relevant. One current example of this in the retail sector is Adidas' iconic Samba and Gazelle sneakers. These terrace-style shoes have been central to Adidas' sales boost over the past year, particularly as rival Nike has faced challenges. However, as analysts predict, the trend surrounding these shoes won’t last forever, forcing Adidas to navigate the decline while maintaining its momentum.
The Role of Social Media in Modern Public Relations
In today’s fast-paced digital world, social media has become an indispensable tool for public relations (PR) professionals. It has transformed the way businesses communicate with their audiences, offering a dynamic platform to engage, inform, and build relationships. For PR companies, understanding and leveraging social media is crucial to staying relevant and effective.
Coral Communications Introduces Thoughtfluence: A Revolutionary Approach to Influencer Marketing for Social Impact & Change
Coral Communications, an award-winning public relations and marketing agency, is thrilled to announce the launch of Thoughtfluence, a ground-breaking influencer marketing offering designed to harness the power of influence for inspiring positive change and action.
