Africa’s Biggest Marketing Conference: The Nedbank IMC – Marketing is Business
The Nedbank IMC 2025 brought together over 3,300 marketers and business leaders from across Africa to explore why marketing is business. Discover key takeaways on strategic partnerships, purpose-driven branding, and the future of marketing in Africa.
CSR Done Right: How Netflix’s ScreenCraft Programme Builds Trust and Differentiates the Brand
Netflix’s ScreenCraft Pathway shows how CSR can do more than charity — it can build trust, nurture South African creative talent, and help a global brand stay culturally relevant, authentic, and meaningfully differentiated from competitors.
The Rise of Purpose-Driven Branding: How Companies Are Building Trust in a Sceptical World
In a world where information travels fast, people are now more aware and critical of brands than ever before. Consumers today look beyond just products or services; they seek out brands that align with their own values and stand for something greater. This shift has given rise to "purpose-driven branding," where brands establish a deeper connection by showcasing their commitment to a purpose, whether it's social impact, environmental responsibility, or supporting local communities. But what does purpose-driven branding actually mean, and why has it become so important in recent years?
