From Pain to Possibility: Panado’s Simple but Bold Campaign
A look at Panado’s “From Pain to Possibility” campaign and how storytelling, emotional connection and purpose-driven branding are helping the trusted South African pain relief brand strengthen visibility, credibility and long-term consumer loyalty.
Collaborating for a Good Cause: From Plastic to Portrait – Meet the Juju Campaign
Explore how the Juju Campaign and Re.Bag.Re.Use transform plastic waste into art while showcasing the power of PR and marketing in building impactful, sustainable brands.
PepsiCo’s Bold Rebrand: What the New Global Identity Means for Modern Brands
PepsiCo just unveiled its first major rebrand in 25 years and the strategy behind it says a lot about the future of branding. Here’s what the shift means for PR, marketing and modern brands.
October: Breast Cancer Awareness Month
A reflection of Breast Cancer Awareness Month: explore how organisations can go beyond ribbons and campaigns to educate, support, and create meaningful impact, turning awareness into action.
The Rise of Purpose-Driven Branding: How Companies Are Building Trust in a Sceptical World
In a world where information travels fast, people are now more aware and critical of brands than ever before. Consumers today look beyond just products or services; they seek out brands that align with their own values and stand for something greater. This shift has given rise to "purpose-driven branding," where brands establish a deeper connection by showcasing their commitment to a purpose, whether it's social impact, environmental responsibility, or supporting local communities. But what does purpose-driven branding actually mean, and why has it become so important in recent years?
