What the 2025 Edelman Trust Barometer Means for Your Public Relations Strategy

Published annually, the Edelman Trust Barometer is one of the most anticipated reports in the communications industry. It surveys many people across different countries, capturing how trust is built, lost, and maintained across sectors. And in an age where misinformation, AI generated content, and institutional fatigue are at an all-time high; trust is not just a simple thing to have – it is the battleground for brand relevance and reputation. This blog breaks down the biggest takeaways from the 2025 Trust Barometer and explores what they mean for your PR strategy this year.