Coca-Cola X Tyla “Bliss”: Selling Lifestyle And Emotion, Not Just The Product
The days of simply showcasing a product’s features are over, especially when targeting the youth. Coca-Cola understands this. Instead of emphasizing the drink itself, the brand sells the values and emotions associated with the drink. These emotional cues resonate with youth, who are actively seeking connection and individuality in the fast-paced, digital world.
Maybelline X Nandos: Cross-Industry Branding Done Right
Unusual brand collaborations work because they spark curiosity and start conversations. They are unique, bold, unexpected and newsworthy. However, for these collaborations to work, they must be approached with thoughtfulness and be crafted in a way that complements the brands and allows each one to shine. Maybelline and Nando’s managed to strike the balance perfectly by addressing the real pain point: beauty lovers struggling with smudging lipstick when having to eat messy meals.
How Damson Idris’ Met Gala Look Promoted A Movie: 5 Tactics On Creating Buzz For Your Brand
If there is one thing Damson Idris’s MET Gala appearance taught us, it is how to turn a red carpet moment into a strategic marketing opportunity.
The Myth of “Going Viral”: Why Brands Should Build Credibility, Not Just Chasing Clicks
In every brainstorm session, on every content calendar, there’s that one hopeful suggestion: “Let’s make this go viral.” It’s the holy grail for marketers – a piece of content that explodes across the internet, racks up millions of views, and earns overnight fame. Brands obsess over shares, likes, and view counts, convinced that virality is the fastest route to relevance.
The Role of Social Media in Modern Public Relations
In today’s fast-paced digital world, social media has become an indispensable tool for public relations (PR) professionals. It has transformed the way businesses communicate with their audiences, offering a dynamic platform to engage, inform, and build relationships. For PR companies, understanding and leveraging social media is crucial to staying relevant and effective.