The Importance of Mental Health in the Workplace to Boost Productivity: SADAG Launches #GoGreenChallenge
As the world celebrated Mental Health Day on 10 October 2025, the South African Depression and Anxiety Group (SADAG) called on corporates and workplaces across the country to join the #GoGreenChallenge, an initiative aimed at raising awareness for mental health in South Africa.
How Companies Can Get Involved
Dedicate any day in October to mental health by encouraging staff to wear green—ties, scarves, ribbons, shirts, or accessories.
Decorate offices, clinics, and staff rooms with green balloons, bunting, or streamers.
Support SADAG's 24-hour Suicide Helpline by purchasing green ribbons or badges for R10 each for employees.
Corporates, small businesses, medical practices, hospitals, and clinics are encouraged to participate in the #GoGreenChallenge. Individuals can also join by sharing photos of their green workplace on LinkedIn and social media using hashtags like #GoGreenMentalHealth and #TogetherForMentalHealth.
How This Benefits Companies and Brands
Boost Morale and Productivity
When employees see that their company is committed to making a positive impact, it fosters a sense of purpose and pride. This leads to higher job satisfaction, morale, and productivity.
Improve Communication and Engagement
Employees in a positive mental state are more engaged and responsive, which strengthens internal communication and collaboration.
Attract Customers
A business with happy, motivated employees reflects positively on the brand. Participation in initiatives like this also opens opportunities for positive media coverage. PR professionals can highlight the company’s commitment, reaching a wider audience at a lower cost than traditional advertising.
Strengthen Customer Loyalty
Supporting critical causes like mental health builds emotional connections with customers. This strengthens trust, encourages repeat business, and fosters long-term relationships.
Enhance Brand Reputation
Engaging in social impact initiatives, especially with reputable partners like SADAG, reinforces a company’s image as ethical and caring. Consumers increasingly prefer brands that align with their values.
Strategies Brands Can Use to Connect and Increase Visibility
Build Long-Term Partnerships: Commit to multi-year collaborations with non-profits to demonstrate genuine dedication to the cause.
Partner with Reputable Organizations: Collaborating with established organizations like SADAG adds credibility and amplifies reach, especially for smaller brands.
Organize Interactive Events: Host parkruns, webinars, or workshops that engage the community and promote the campaign’s message.
Use Storytelling to Connect: Share relatable stories that humanize the cause, such as blog posts, videos, or social media features of employees or customers. Combine narratives with data to show tangible impact.
Adapt and Evolve: Stay attuned to audience values and trends to ensure campaigns remain relevant and impactful.
Cause Marketing: Transparently communicate the causes your company supports to deepen relationships with customers and inspire brand loyalty.
Conclusion
Campaigns like the #GoGreenChallenge benefit both people and brands. Participating companies gain visibility, strengthen their reputation, and foster meaningful connections while supporting a critical social cause.
Healthy, happy employees are essential for productivity, growth, and customer satisfaction. Initiatives like #GoGreenChallenge are therefore not just symbolic—they are strategic.
At Coral Communications, we help companies and brands design campaigns and strategic approaches that drive growth, locally and internationally.
We also support partnerships with non-profit organizations, which reinforce emotional connections, trust, and brand loyalty.
