The Role of Social Media in Modern Public Relations
Coral Communications Coral Communications

The Role of Social Media in Modern Public Relations

In today’s fast-paced digital world, social media has become an indispensable tool for public relations (PR) professionals. It has transformed the way businesses communicate with their audiences, offering a dynamic platform to engage, inform, and build relationships. For PR companies, understanding and leveraging social media is crucial to staying relevant and effective.

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The Critical Role of Media Training in Crisis and Reputation Management
Coral Communications Coral Communications

The Critical Role of Media Training in Crisis and Reputation Management

In today's fast-paced, information-driven world, effective communication is more critical than ever. For businesses, organizations, and individuals, the ability to convey messages clearly and confidently can mean the difference between success and failure, particularly during times of crisis. This is where media training comes into play. Coral Communications, an award-winning public relations and marketing agency understands that media training is not just a skill but a strategic necessity for effective crisis management and reputation management.

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The True Value of Public Relations and Earned Media vs. Traditional Paid Advertising
Coral Communications Coral Communications

The True Value of Public Relations and Earned Media vs. Traditional Paid Advertising

Discover the true value of public relations and earned media compared to traditional paid advertising. Learn how our award-winning agency secured publicity worth an AVE 7 times the client's monthly retainer, showcasing the unmatched credibility and benefits of earned media. Explore why investing in PR can amplify your brand's impact beyond paid ads.

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Ultimate Guide to Year-End Function Event Planning and Management in South Africa
Public Relations, Africa Coral Communications Public Relations, Africa Coral Communications

Ultimate Guide to Year-End Function Event Planning and Management in South Africa

How to plan a great Event or Year End Function - Your guide to planning a great and memorable event or year end function, prepared by an expert event planning and event management company in South Africa that has delivered events in Johannesburg, Cape Town, Rustenburg, Pretoria, Harare (Zimbabwe), Maputo (Mozambique), and Dakar (Senegal).

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