Glam. Style. Flash! Fashion at Miss Universe 2025
This year’s Miss Universe brought more than beauty and competition. It delivered artistry, creativity and cultural storytelling at its finest. Held in Thailand on 21 November 2025, the 74th edition welcomed contestants from 130 nations, each arriving with confidence, pride and a powerful sense of representation.
Under the theme “The Power of Love,” the pageant showcased women who came not only to compete but to express identity, talent and purpose. While Miss Universe is celebrated for empowering women, it also serves as a global stage for stylists, makeup artists and designers. From arrival looks to rehearsals and the final runway, this year’s creative teams truly raised the bar.
Gowns, Swimwear and National Costumes
Pageant fashion has evolved significantly. Contestants were once crowned in swimwear. Today, they shine in couture gowns and elaborate national costumes that blend craftsmanship with storytelling.
1. Dramatic National Costumes
Contestants embraced theatrical and symbolic ensembles featuring feathers, crystals and bold back pieces. Many designs drew on national animals, mythology and cultural heritage to deliver rich visual narratives.
2. Evening Gowns
The evening gown segment focused on high glamour with crystal embellishments, feathers and luminous fabrics. There was a mix of modern sculptural silhouettes and timeless classics elevated with capes, draping or bespoke detailing.
3. Heritage and Advocacy Messaging
Many contestants used their fashion moments to communicate identity, cultural pride or social advocacy. National costumes evolved into storytelling tools that highlighted themes such as environmental awareness and heritage preservation.
Why This Year’s Fashion Felt Different
1. Narrative Driven Design
Designers created conceptual pieces rooted in heritage, social issues and personal identity rather than focusing on beauty alone.
2. Couture Meets Pageant
Gowns reflected red carpet couture with advanced craftsmanship, intricate beading and custom construction.
3. Sustainability and Symbolism
Although not always labeled as sustainable, many designs highlighted nature, culture and identity, adding depth and meaning to every look.
PR and Marketing Value for Designers and Stylists
1. Global Exposure
Miss Universe is viewed in more than 130 countries, giving artists unparalleled visibility.
2. Expansion into New Markets
Global audiences allow designers to reach new regions, attract new clients and build international demand.
3. Collaboration Opportunities
Brands and agencies often scout Miss Universe for rising talent, creating opportunities for partnerships.
4. Creative Freedom
The pageant provides a unique opportunity to bring bold, imaginative ideas to life without restriction.
5. Credibility Boost
Featuring your work at Miss Universe signals excellence, strong craftsmanship and the ability to perform on an international stage.
6. Long-Term Impact
Iconic Miss Universe looks often influence trends, spark national pride and become part of fashion history.
Conclusion
Miss Universe is not only a platform for contestants. It is a global stage for every creative talent whose work aligns with purpose, innovation and excellence. It is a space where careers grow, opportunities expand and dreams come to life.
Let Coral Communications support your journey with collaboration, publicity and strategic PR. We will work behind the scenes to elevate your brand and connect you with opportunities on the world’s most influential stages.
