Global Brand, Local Launch: Why Adidas’s China-First Pet Collection Is a Smart PR Move
Adidas is bringing its Originals line to pets with a China-first launch that blends culture, lifestyle, and smart PR. What started as a niche idea quickly turned into global buzz, showing how local strategies can make a worldwide impact.
Beyond the Runway: How GUESS’ Caffè Pop-Up Is Redefining Fashion Week Experiences
Discover how GUESS used Caffè GUESS to debut products, engage VIPs, and connect with the public at NYFW. Learn how experiential marketing builds buzz and brand loyalty.
