“Namaste Mumbai”: Tyla Makes Waves in India
Tyla headlined the second day of the Indian Sneaker Festival 2025 on Sunday, December 7, at the MMRDA Grounds in Bandra Kurla Complex, Mumbai. The festival attracted over 60,000 attendees and marked Tyla’s highly anticipated debut in India, where she delivered standout performances of hits such as "Water" and "Chanel".
Despite it being her first time performing in India, her stage presence, cultural appreciation, and engaging crowd interaction made her set an instant success. Tyla’s Mauritian-Indian heritage added a meaningful connection, and she confidently embraced cultural elements through her styling. Her saree, designed by Nancy Tyagi, paired with traditional accessories including a bindi and jewellery from Outhouse Jeweller, demonstrated a respectful and fashion-forward nod to Indian culture. The look was complemented by a neon embellished performance ensemble and a hairstyle featuring white beads that spelled “Mumbai,” creating a visual moment that resonated both locally and globally.
Fashion Meets PR: The Strategic Power of Tyla and Nancy Tyagi
In today’s global entertainment and fashion landscape, artists do more than dress for the stage. They craft cultural narratives. Tyla’s collaboration with designer Nancy Tyagi shows how strategic partnerships can strengthen brand positioning, amplify visibility, and generate cross-market influence.
For Tyla
This collaboration reinforced:
A distinctive style identity with global relevance
Seamless cultural integration tailored to a Mumbai audience
Differentiation through custom, handcrafted couture
Heightened social buzz driven by cross-cultural appreciation
Visual storytelling aligned with her bold and youthful brand
For Nancy Tyagi
The designer gained:
A powerful international platform and endorsement
Access to new global markets, particularly across Africa and Western audiences
Recognition for performance-ready craftsmanship
Increased media visibility and press value
Stronger brand equity through a celebrated cultural moment
Conclusion
Tyla’s performance in Mumbai showed the impact of authentic cultural engagement and strategic fashion collaboration. It created a memorable fan experience, elevated designer visibility, and demonstrated how cross-continental partnerships can influence brand loyalty, perception, and global reach.
For brands and designers, the lesson is clear. When culture, creativity, and strategy align, the result is more than publicity. It builds long-term brand equity.
At Coral Communications, we specialise in meaningful partnerships, influencer collaborations, and PR event strategies.
Connect with us to elevate your brand and create moments that resonate across markets.
