Global Brand, Local Launch: Why Adidas’s China-First Pet Collection Is a Smart PR Move
Adidas is bringing its Originals line to pets with a China-first launch that blends culture, lifestyle, and smart PR. What started as a niche idea quickly turned into global buzz, showing how local strategies can make a worldwide impact.
Are You a Brand or a Broadcaster: Why Conversation Beats Content in the Attention Economy
In today’s attention economy, brands win not by posting more, but by starting real conversations. Discover why connection beats content — and how to build it.
The Power of Legacy Artist-Centric Brand Collaborations in Repositioning Legacy Brands.
How Converse’s artist-centric collaboration with Charli XCX reinvents a legacy brand for the modern generation, blending culture, creativity, and authentic fan engagement.
Coral Communications Introduces Thoughtfluence: A Revolutionary Approach to Influencer Marketing for Social Impact & Change
Coral Communications, an award-winning public relations and marketing agency, is thrilled to announce the launch of Thoughtfluence, a ground-breaking influencer marketing offering designed to harness the power of influence for inspiring positive change and action.
