IShowSpeed’s Visit to South Africa: A Powerful Moment for Brand and Influencer Marketing
IShowSpeed’s visit to South Africa highlights the power of authentic influencer marketing, cultural storytelling and Gen Z engagement. Explore how this shows how creators can outperform traditional advertising and reshape global brand perception.
“Namaste Mumbai”: Tyla Makes Waves in India
A deep dive into Tyla’s debut performance in Mumbai and her strategic collaboration with designer Nancy Tyagi. How cultural storytelling, cross-market visibility and fashion partnerships can drive impactful PR and marketing outcomes.
South African Star Landing Big Roles: Warren Masemola in the Rats a Witcher Tale
A spotlight on Warren Masemola’s rise from South African screens to Netflix’s The Rats: A Witcher Tale. And a deep dive into what his global casting teaches brands about strategic celebrity partnerships and influencer marketing in today’s PR landscape.
Global Brand, Local Launch: Why Adidas’s China-First Pet Collection Is a Smart PR Move
Adidas is bringing its Originals line to pets with a China-first launch that blends culture, lifestyle, and smart PR. What started as a niche idea quickly turned into global buzz, showing how local strategies can make a worldwide impact.
Are You a Brand or a Broadcaster: Why Conversation Beats Content in the Attention Economy
In today’s attention economy, brands win not by posting more, but by starting real conversations. Discover why connection beats content — and how to build it.
The Power of Legacy Artist-Centric Brand Collaborations in Repositioning Legacy Brands.
How Converse’s artist-centric collaboration with Charli XCX reinvents a legacy brand for the modern generation, blending culture, creativity, and authentic fan engagement.
Coral Communications Introduces Thoughtfluence: A Revolutionary Approach to Influencer Marketing for Social Impact & Change
Coral Communications, an award-winning public relations and marketing agency, is thrilled to announce the launch of Thoughtfluence, a ground-breaking influencer marketing offering designed to harness the power of influence for inspiring positive change and action.
